The smell of fresh cigar smoke, the clinking of coins and the loud, upbeat music of casino floors make for an atmosphere that is hard to resist. While it may not be a place for the faint of heart, people who go to casinos usually share one common trait – they’re having fun! And although there may be some tutting at times when the game doesn’t go their way, they don’t let it dampen their good time.
In addition to the upbeat music and flashy decor, casinos usually have a variety of places to eat and drink, and even have live entertainment on-site. But perhaps the most important feature of any casino is its security. There are usually multiple cameras throughout the building that constantly monitor every table and window and can be adjusted to focus on specific patrons at any given moment. There are also special cameras in the ceiling that provide an eye-in-the-sky view of the entire floor so that security can quickly spot any suspicious behavior.
As with any business, casinos must balance profits and consumer satisfaction to succeed. And since consumers trust their peers more than they do brands, casino marketing strategies should focus on leveraging positive feedback. Displaying video testimonials from happy guests and winners, encouraging social media sharing and promoting VIP programs are all ways that casinos can boost their reputation.
