When you think of a casino, you probably imagine a glamorous venue where champagne glasses clink and high rollers mingle with locals for an evening of gambling and stage shows. But while casinos add a lot of luxuries and perks to draw in crowds, they’re really just a place where gamblers can try their luck at various games of chance.
Casino is a film that captures the seedy underbelly of Las Vegas and its casino industry in the ’80s and ’90s, when mob bosses like Robert De Niro’s Sam “Ace” Rothstein controlled almost every card game in Sin City. A spiritual sequel to Goodfellas, the movie is loaded with violent and profane language, but it never feels exploitative or sensational. In fact, Scorsese keeps Casino a lean three-hour thriller with a taut script and masterful editing.
A casino’s business model is based on the house edge, meaning that it will eventually win more money than its customers do. But that doesn’t mean that patrons are immune from temptation, especially when large amounts of cash are involved. Casinos employ a number of security measures to prevent patrons from cheating and stealing.
Whether you’re looking to boost your discoveryability or attract new event planners, it’s important to keep up with the latest casino marketing trends. Use this list of tried and true strategies to take your casino from middle-of-the-pack to industry-leader, both now and in the long term.